META ADVERTISING FOR FOUNDATION & CRAWL-SPACE CONTRACTORS
Booked Inspections. Not Tire-Kickers.
Meta ads for foundation repair, crawl-space, and waterproofing contractors, built to put homeowners who own the house, live in your service area, and have a real problem on your inspection calendar.
- Facebook & Instagram campaigns
- Lead qualification
- Follow-up workflows
- Inspection-to-sale tracking
Illustrative footage
The trades
we market for.
Each of these trades has its own homeowner, its own warning signs, and its own busy season. Campaigns, ads, and qualifying questions are built around the work you actually do.
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Foundation Repair
Campaigns for companies that stabilize and lift settling homes: pier and underpinning work, wall bracing, and slab repair. These are high-ticket jobs where the inspection is the real conversion.
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Crawl-Space Encapsulation
Campaigns for encapsulation, vapor barriers, dehumidification, and crawl-space structural work. Homeowners are often unsure what they need, so the ad and the follow-up have to explain clearly.
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Basement Waterproofing & Moisture Control
Campaigns for interior and exterior waterproofing, drainage, sump systems, and moisture control. Demand rises with the weather, so timing and follow-up speed matter.
Drawings are simplified illustrations of the trades we market for. They don't show any specific project.
A Lead Isn't a Job.
A form fill is the start of the work, not the result. Between a homeowner tapping an ad and a crew showing up with equipment, there are several places where an opportunity can quietly stall.
Cost per lead is the easiest number to report, and on its own it says very little. A cheap lead that never books an inspection costs more than an expensive one that turns into a signed pier or encapsulation job.
So we look further down. Not every inquiry will reach the bottom, and none of us should pretend otherwise. The point is knowing where they stop, and why.
Book a Discovery Call (opens Calendly in a new tab)- 1 Homeowner inquiry Someone in your service area raises a hand.
- 2 Qualified lead Right area, right problem, a property they own.
- 3 Booked inspection Reached quickly and put on your calendar.
- 4 Completed inspection Your inspector meets them and assesses the issue on site.
- 5 Sold project A signed contract. The number that pays for the ads.
The Inspection-to-Install Approach
Four parts that only work together. Good ads with slow follow-up waste money. Fast follow-up on the wrong homeowners wastes your inspectors' time.
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Authentic Creative
Ad concepts inspired by actual contractor projects, homeowner concerns, and relevant services. Wall cracks, sticking doors, damp crawl spaces, and musty basements: the things homeowners actually notice.
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Targeted Meta Campaigns
Facebook and Instagram campaigns designed to reach homeowners in the contractor's service area. Budget goes to the areas your crews actually cover.
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Qualification & Follow-Up
Capture relevant information, route leads, and support timely follow-up, so your team calls back while the homeowner still remembers filling in the form.
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Outcome Tracking
Track the journey from inquiry to booked inspection, completed inspection, and sold project where client data is available, then judge the campaigns on that.
What we handle
- Meta advertising strategy
- Service-area targeting, budget planning, campaign structure, and offer positioning based on your services and capacity.
- Ad creative concepts and testing
- Copy and visual concepts built from your real services and the problems homeowners describe. We test them against each other and keep what works.
- Lead capture and qualification
- Lead forms or landing pages with questions agreed with you, so out-of-area and poor-fit inquiries are flagged before they reach your team.
- Follow-up workflow design
- How each new lead is routed, notified, and contacted, designed around the tools and people you already have.
- Inspection and sales tracking
- A simple, consistent way to record which leads booked, were inspected, and signed, so the ads can be judged on outcomes.
- Campaign optimization and reporting
- Regular adjustments and plain-language reporting on spend, lead quality, and downstream results. No vanity metrics.
How we work
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Understand Your Business
Learn about service areas, project economics, capacity, and sales process. What a typical job is worth, how many inspections your team can take on, and how leads are handled today.
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Build and Launch
Develop the campaign, creatives, lead capture, and follow-up workflow. You review and approve the ads and the qualifying questions before anything goes live.
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Optimize Around Outcomes
Review lead quality, inspections, and downstream results to guide improvements. Decisions are based on what happens after the lead, not only before it.
A specialist agency, by design.
Premier Foundation Marketing is a marketing agency focused on one industry: foundation repair, crawl-space encapsulation, basement waterproofing, and moisture control.
The agency was founded by Mehdi, who comes from a background in strategy consulting. That work builds one habit above all: start with the economics of the business before choosing the tactics. Here, that means understanding what an inspection is worth to you, how many your crews can handle, and where opportunities drop off before a contract is signed, before writing a single ad.
We're a new agency. We don't have a wall of client logos or case studies yet, and we won't pretend to. What we offer is a narrow focus, a clear process, honest reporting, and direct access to the person doing the work.
- FocusFoundation, crawl-space, and waterproofing contractors
- PlatformMeta: Facebook and Instagram
- MarketsRemote, open to contractors in any US market
- Contactmehdi@premierfoundationmarketing.com
- Facebookfacebook.com/premierfoundationmarketing (opens in a new tab)
Common questions
Who do you work with?
Owners and general managers of established residential foundation repair, crawl-space encapsulation, basement waterproofing, and moisture-control companies. The best fit is a business with a working crew, an inspection process, and capacity to take on more work.
Do you work with contractors across the United States?
Yes. We work remotely, so we can take on contractors in any US market. Each campaign is built around your own service area, covering the cities, counties, or ZIP codes your crews actually serve.
What advertising platforms do you use?
Meta: Facebook and Instagram. We focus on one platform and do it carefully rather than spreading your budget thin. If we think another channel would suit your business better, we'll tell you.
Who pays the advertising budget?
You do, directly. Ad spend is billed by Meta to an ad account your business owns, so you keep full visibility and ownership. Our management fee is separate from your ad spend. We'll talk through budget and fees on the discovery call.
How do you qualify leads?
Through the questions homeowners answer when they inquire, such as their location, property type, the issue they're seeing, and their timeline. We agree on those questions with you, because you know which jobs are worth an inspection. Leads that don't fit are flagged so your team can prioritize.
Do you guarantee signed jobs?
No. Results depend on your market, budget, offer, follow-up speed, and sales process, and no one can honestly guarantee them. We commit to careful work, transparent reporting, and decisions based on what happens after the lead.
What happens during the discovery call?
It's 30 minutes. We'll ask about your service area, typical project values, crew capacity, and how leads are handled today. You can ask us anything. By the end, we'll both have an honest sense of whether our approach makes sense for your business. There's no obligation.
Let's Build a Better Path From Lead to Inspection.
Tell us about your business, your market, and your growth goals. We'll explore whether our approach makes sense for you.